There are preconceived notions about the responsibilities of a UX designer. It is believed that their role is limited upto creating accessible, usable and enjoyable designs that increases the interactive experience of the user.
But we generally fail to account for the concept of UX writing. There is more to the responsibility of a UX designer than just creating designs. UX writing like instructions, menus, warnings, buttons ,etc are equally essential to the website
Pre- requisites of a UX writing
Like other elements of a website the goal of UX writing is reaching the desired goal. Or reaching a solution that solves a problem .
Before diving into the actual writing process, you have to ensure that .
- Understanding the goal of your client (Know what its business is trying convey)
- Be crystal clear of the target audience
- Use right style and tone of words
Once you are done understanding these checkpoints, you are ready for the actual UX writing. Given below are some useful UX writing tips
- CONCISENESS AND BREVITY
Designers can not spend significant time in dealing with the content. They need to take a short route and be as precise as possible. Use short sentences and stick to the point. This is not the place where you can go rhetoric . - YOUR WORDS SHOULD BE HELPFUL
Your sentences not only have to be short but also precise. They should cater to the query of the users. You do not have to be impressive with your words but clear in your thoughts and expression .
Consider you are a user that has come to this website. And write your content in a guiding and helpful manner . - BE OPTIMISTIC
It is important that the audience receive positive vibes when they engage with your website and your content. It is a proven psychological fact that positivity attracts .
Words and statements like don’t, can’t, does not produce, etc can have a negative impact on the audience. Instead of what your product can’t do, talk about what it can do in a better way.
Obviously, there will always be certain products that essentially require you to use such words and statements. Well those are exceptional cases where you can use but should not over use such words . - BE CONSISTENT
They say consistency is the key. And there is nothing that can go wrong with that. Your entire website should have certain uniformity to make it look like a professionally produced entity.
Use the same font, pattern, tone on your entire website. Pay attention to the details and don’t go over head or too low with the amount of words. - GO WITH ACTIVE VOICE
Active voice helps in better construction of sentences by maintaining brevity. It helps to voice your opinions in a more potent way adding great emphasis on your words. By using active voice you are able to create more of engaging content . - INCLUDE YOU WORDS
Any website’s main motive is generating valuable leads that can be converted into customers. Inclusion of YOU words helps with serving that purpose. Words like you, yours, you will, etc creates a sense of belonging in the audience that taking them closer to you CTA efforts . - DO NOT OVERDO EXCLAMATION POINTS
Exclamation points are not necessary for making your point understandable. They are just expressions of speech. You should only use such points for branding point of view of exciting and important elements of the business . - UX CONTENT IS NOT TO EXPLAIN UI
This is a blunder that most of the UX content writers make. There is absolutely no need to describe UI with words. If there is a need to explain an interface that reflects an inefficient design.
You have to ensure that your content is valuable and helpful that relates to the purpose of the website . - AVOID BEING WORDY
You may have a strong edge of creative writing but when you are dealing with UX writing control your urges of using unnecessary adjectives and adverbs. Don’t be creative with your words be precise with them .
Do a content check at least twice to ensure not being wordy . - STRONG VERBS
Now that you are skipping upon adjectives and adverbs you need something to lay emphasis on your text. For that to happen use persuasive and strong verbs that can impact the audience and persuade them towards CTA (call to action)
CONCLUSION
The points above are general guidelines for creating better UX content and not concrete rules of it. These guidelines have proven useful in creating effective UX content .
To sum up, to be concise and understandable, do not get wordy by using excessive adjectives and adverbs. Be simple, optimistic and yet persuasive with your choice of words so that users can engage with your website and go for CTA .
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