Web designers need to engage consumers on an emotional level, carrying human sensibility within an artificial world. Now, that the society is using the internet more than ever, they need to start discussions with their designs and make every interaction enjoyable for the audiences
As a result, in this ever-changing world, it is critical to constantly evolve the designing tactics. Therefore, we have brought you the top web design trends that will rule the web creative world in 2022
These days websites are built with a more user-centric approach. The UX knowledge is built around their requirements where websites have to be more user-friendly, easy to navigate, and flow smoothly.
10 web designs to take up a lead in 2022
- INCLUSIVE DESIGN
Every step of the website design process is affected by inclusive design, from strategic decisions about the website’s target audience to tone of voice and personalisation, as well as establishing your brand’s graphic language to suit all genders, opinions, experiences, and situations.Images and graphics with practical objectives, for example gender neutral content.
- STORYTELLING
Scrollytelling is becoming more popular as a means to use a digital interface to tell a complex story.
These visual effects aim to enthral viewers by presenting them with interesting content on a silver platter. Scrollytelling is also known as “narrative visualisation,” which is a collection of visual elements that are arranged in a chronological order to convey a certain message to visitors.
Websites now allow you to navigate and regulate their flow in a personalised way, similar to how you can read a book at your own pace, by realising that each user is unique and presenting messaging in exciting ways. - HORIZONTAL SCROLLING
A side scroll style (Horizontal scroll), in contrast to the conventional vertical navigation, can result in unexpected interactions between texts and visuals.
This is particularly true for portfolio websites, catalogues, maps, and other similar materials. With the sideways navigation, discovering projects, exploring places, and visiting online galleries is significantly more fascinating.
Horizontal scrolling, when done well, can make a website more engaging, interesting, and memorable.
SIRUP is a website dedicated solely to playing music from a playlist. The designer realised this and designed a horizontal scrolling experience that included the playlist and images as part of the scroll movement. Even when static, the fluid motion of different design elements creates a sense of progression, encouraging the user to keep scrolling. - BRUTALIST TYPOGRAPHY
Brutalist typography might be seen as a reaction against today’s web design’s lightness, positivism, and minimalism. In contrast to the more polished standard design, this is an unapologetic rough aesthetic.
Brutalist Typography offers a website a metropolitan vibe by using typography to create a dynamic grid, letters as building blocks for segments, sections, headers, and paragraphs, or just as a method to go crazy on an entire page. - TYPOGRAPHY ANIMATION / KINETIC TYPOGRAPHY
Kinetic Typography, a wonderful addition to the preceding style, is rapidly growing with new approaches in hand. This technique is now frequently employed by web designers in a number of ways. Animating characters was once the go-to method for creating a tale, but now typography is a whole other ballgame.
Moving text can grab a user’s attention, establish a tone, highlight key sections, and direct their gaze through a page. This is a trend that dates back to the 1960s, when feature films began using animated opening titles rather than static text. - NOSTALGIA
In recent years, there have been some trends centred on nostalgia, or individuals wanting to remember and reminisce about the past. People (including web designers) are looking for more comfortable experiences and kinds of escapism two years after the COVID-19 epidemic.
Using classic image filters, retro typefaces, blurriness, grain, textures, soft lighting, and pastel colour palettes, this approach asks for slowing things down and giving it a more analogue feel through typography and imagery. All of these are only a handful of the techniques that designers employ to build relatable experiences. - CONTRAST COLOURS
This one is for the house’s millennials, those born in the 1980s and 1990s. It’s difficult to ignore a website with a neon collar. Colour is a fundamental technique for capturing the user’s attention and eliciting emotional responses.
This style has evolved into a lively, pop web design look, packed with underworld acid shapes, neon on black, bright contrast, and gradients, and is usually geared to a specific audience. - OFF-THE GRID
Grid is one of the most essential tools for any designer. It provides form and structure to the work. Moving your website off-centre to highlight a portion can help it stand out and be remembered among a slew of time-consuming competitors.
Going off the grid isn’t a new concept, but it hasn’t received much attention. In today’s world, web designers don’t require intermediaries or developers to make their concept a reality.
Even the weirdest idea you dreamed up in the middle of the night is becoming more simple to translate and implement utilising a web builder. Best of all, it’s already coded, making the entire process much easier. - IMAGERY MULTILAYERS
In recent years, there has been a strong emphasis on clean, pixel-perfect, and minimalist designs during the design process. So much so that many designers are hesitant to take on more aesthetically complicated projects.
Multilayers of information are a technique to push the boundaries of what our eyes are used to seeing, such as photo galleries and typographical elements, to create an immersive experience for presenting the website story. Users will spend more time on a website as a result of this.
The unifying theme of the photographs, graceful animation, and black background in the case of General Condition help tie everything together, resulting in a visually unified experience.
Another advantage of this strategy is that it makes it easier to pack a lot of information into a little piece or space, such as on a website. - DELIGHT
Delights have become a standard of good user experience, with today’s consumers expecting one of two types of delights: surface delights or deep delights.
Animations, tactile transitions or movements, microcopy, pictures, and audio are all examples of surface delights. Deep joys, on the other hand, strive to meet all user needs, including functionality, dependability, usability, and enjoyment. When customers are deeply delighted, they are more likely to promote the product or service to others.
While surface pleasures are wonderful and successful, web design has reached a point where it is no longer sufficient. A truly deep joy, given our current understanding of user needs and habits, is one that is wholesome throughout the entire website. It not only gives you a rush of pleasure, but it also adds value to your life.
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