It’s easy to become overwhelmed when you consider all of the tasks that social media marketers must do on a daily basis, from content creation and publication to analytics and reporting.
Thankfully, there are plenty of fantastic social media management tools at your disposal. These tools can help you optimise your operations, save time, and ensure that your material is delivered to the correct audience at the right time.
We have brought to you the list of the most dynamic and amazing 25 social media management tools. That are divided into two categories: 1) social media tools for small to medium businesses and 2) social media tools for enterprise/large scale businesses.
Now that the trend of small business have picked up pace on social media, we have included the 15 best social media tools for small businesses in this article.
The 15 top social media management tools for small-to-medium businesses
- Buffer
- Hootsuite
- Sprout Social
- AgoraPulse
- Sendible
- eClincher
- Social Pilot
- CoSchedule
- MavSocial
- Friends+Me
- Crowdfire
- SocialBee
- Post Planner
- Tailwind
- Later
The 10 top social media management tools for enterprise-level companies.
- Sprinklr
- Oktopost
- Falcon.io
- HubSpot
- Salesforce Social
- Studio
- Social Hub
- Spredfast
- Likeable Hub
- Social Flow
- NUVI
- BUFFER
Buffer is a user-friendly, streamlined social media management software that small businesses and individuals rely on to help them achieve significant social media engagement and outcomes.
Publishing, engagement, analytics, easy landing pages, and team collaboration are all part of its product portfolio. To assist social media marketers and teams perform more efficiently and successfully, it actively considers and enhances its products.
Its users say that they like how simple and straightforward its tools are - HOOTSUITE
Over 15 million people and more than 800 Fortune 1000 firms use Hootsuite, the most popular social media management platform.
There’s a reason for its popularity: it’s an all-in-one platform that lets you curate and plan content, track social ROI, execute social media marketing, and more.
People appreciate Hootsuite because it allows them to monitor many accounts and keywords, connect with over 35 social networks, and bulk-schedule social media updates. - SPROUT SOCIAL
Sprout Social, like Hootsuite, combines a number of social media tools into one platform, including social media scheduling, monitoring, and reporting.
Sprout Social is one of the few social media management systems that includes CRM functionality. Having a thorough profile of your consumers allows you to better serve them and develop stronger relationships.
The most common compliment about Sprout Social is that it produces incredible reports. Many social media managers thought the reports were so good and pretty that they would just download them and give them to their bosses or clients as it is. - AGORAPULSE
AgoraPulse is an all-in-one social media platform with scheduling, replying, and reporting tools, similar to the social media management services mentioned above.
It stands out from the crowd since it offers various unique features, such as competitor research and Facebook contest apps, at a low price. - SENDIBLE
Sendible is a social media management platform designed for businesses with multiple clients. Sendible allows you to design your dashboard according to your branding to attract new clients, on top of most functions that social media management systems provide.
The Canva graphics editor, royalty-free image search, and YouTube search are just a few of the outstanding connections. It also includes some automation for individuals looking to save time on time-consuming jobs. - ECLINCHER
eClincher, like most social media management software, lets you schedule and publish posts, respond to social media messages, and track your social media success.
The ability to auto-post with smart queues and RSS feeds, as well as a media library for your photographs and the ability to search for social media influencers, distinguishes eClincher from other solutions. - SOCIAL PILOT
I like how SocialPilot combines a number of social media management capabilities (such as scheduling and analytics, but not monitoring) into a single dashboard and charges a low price for it. I believe it is ideal for agencies who work with multiple clients because of its client management feature.
Social Pilot curates and recommends information from a variety of fields (including tech, education, and health and fitness), which is useful if you need to quickly identify relevant content. - CO SCHEDULE
CoSchedule is more than just a social media management tool; it’s also a comprehensive marketing calendar. You can manage and collaborate with your team to produce social media posts, content, events, and tasks with CoSchedule.
CoSchedule is ideal for marketers who want to keep track of all of their projects in one location (social media, content, events, emails, and so on).
Their ReQueue tool helps you locate optimal publishing times and fill up holes in your social media calendar with your finest content automatically. - MAVSOCIAL
MavSocial is a visual content-focused social media management platform. MavSocial appears to be able to manage your Facebook ads for the higher-priced programmes.
It provides a digital library where you can manage, use, and modify your multimedia for your social media postings, as well as a search engine where you can browse through millions of stock photographs, in addition to the standard capabilities (such as scheduling, monitoring, and reporting).
MavSocial can also assist you repeat your social media posts for a set period of time if you choose. - FRIENDS+ME
Friends+Me is primarily focused on Google+, but it also allows you to schedule content for distribution on other major social media networks (except Instagram).
Friends+Me’s unique feature is that it allows you to schedule posts on Google+ profiles, collections, communities, pages, and even GSuite Google+, as well as set up automations to re-post your Google+ posts to your other social media accounts, which is ideal for marketers who primarily use Google+. - CROWDFIRE
Over time, Crowdfire has been introducing more features. It also allows you to manage your Twitter account (follow and unfollow) and suggests articles to share in addition to scheduling material .
Crowdfire differs from most social media management systems in that it allows you to connect your blogs, YouTube channel, and online stores, and it will automatically create social media postings for every change you make. - SOCIALBEE
SocialBee is a social media management solution that aims to increase your lead generation with less effort. Its key features allow users to create, organise, and share material across many social media platforms from a single location, including Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even Google My Business. It’s even compatible with Buffer.
One of the most popular aspects of SocialBee is the ability to recycle evergreen material while keeping it fresh by employing post variations. You can use SocialBee to post on a regular basis while maintaining a well-balanced content mix in each area. More than that, the quality of support provided by SocialBee is a valuable asset. - POST PLANNER
Post Planner aims to assist social media marketers with three essential tasks: finding high-quality content, planning the ideal publishing calendar, and posting on a regular basis. It curates and rates content ideas and lets you establish a schedule based on content types (more below).
Post Planner’s Identify function makes it incredibly simple to find content that has been shown to engage people.
You may also select the content type for each time slot instead of just picking your time slots in your calendar (to construct your sharing plan), and Post Planner will fill the spaces with your chosen material. (In addition to this plan, you can schedule posts outside of it.) - TAILWIND
Tailwind is a Pinterest and Instagram social media management platform. Tailwind gives advice for enhancing your Pinterest and Instagram success in addition to letting you schedule posts, monitor interactions, and measure results.
Tailwind is ideal for Pinterest and Instagram marketers because it offers a variety of capabilities tailored to these visual networks, including Pinterest content promotion and Instagram user-generated content management. - LATER
Later, unlike most social media management apps, is primarily focused on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).
Later’s strength is its visual content calendar, which allows you to quickly drag and drop photographs to schedule them. It also features a free link tool that you can use to link to a shoppable Instagram feed or various websites and blog posts from your Instagram profile.BEST SOCIAL MEDIA MANAGEMENT TOOLS FOR LARGE SCALE OR ENTERPRISE LEVEL BUSINESSES TO EXCEL IN SOCIAL MEDIA DOMAIN
If none of the tools listed above are suitable for your social media strategy, you may require something more thorough.
Listed below are a few social media management systems geared toward larger, enterprise teams. - SPRINKLR
Sprinklr Social Cloud is one of Sprinklr’s line of products for connecting and serving clients at scale across any channel. It helps enterprise teams to efficiently interact as well as reach, listen to, and engage with consumers across more than 25 social platforms. - OKTOPOST
Oktopost is a social media management software for B2B marketers who wish to use social media to create leads and measure the business value of their efforts. Oktopost has all the capabilities most B2B marketers would want, from social media administration to marketing to staff advocacy. - FALCON.IO
Falcon.io is a social media marketing platform that includes everything a social media marketer needs in one place: social media administration, interaction, and analytics, customer experience management, and a DIY landing page builder. - HUBSPOT
The HubSpot’s social media management tools are included in their all-in-one marketing platform. You can quickly compare your results across your marketing channels and assess your social ROI because HubSpot integrates all of your marketing activities (such as social media, email, SEO, and CRM) into a single Platform. - SALESFORCE SOCIAL STUDIO
Salesforce undoubtedly has the most extensive range of enterprise goods. Its Marketing Cloud platform’s Social Studio may help you enhance customer relationships by connecting your marketing, customer care, and sales operations on social media. - SOCIAL HUB
Social Hub is a social media management platform for companies, organisations, and governments. I feel it gives an efficient, scalable, and secure solution based on its target audience and clients. - SPREDFAST
Spredfast is a social media management platform used by some of the world’s largest corporations, including Patagonia, LinkedIn, and Johnson & Johnson due to its comprehensive social media management functions . - LIKEABLE HUB
Likeable Hub, gives you access to hundreds of content ideas, assists you in generating referrals and leads, and allows you to expand your social media reach, among other things. - SOCIAL FLOW
Many leading publications, including The New York Times, National Geographic Channel, and Fast Company, use Social Flow as a social media publishing and advertising tool. Infact fast Company was able to improve their Facebook shares by 30% with Social Flow! - NUVI
NUVI offers real-time data visualisation and social media insights to assist you in making social media strategy decisions. It also gives you the skills you need to effectively publish and engage on social media.