Seo Auditing In 15 Easy Steps As Per 2022 Standards

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The significance of SEO or search engine optimization is not hidden from anyone dealing in the digital world. If you aspire to increase your google rankings organically then dive down in this actionable list that is your step wise guide of doing SEO in the right manner .

STEPWISE SEO AUDIT CHECKLIST FOR YOUR EASE

  1. Check Mobile friendliness of your website
  2. Make Sure Google Indexes ONE Version of Your Website
  3. Work on website speed
  4. Find and Delete “Zombie Pages”
  5. Find and Fix Indexing Problems
  6. Monitor your Organic Traffic
  7. Work upon On-Page SEO
  8. Set Up Keyword Rank Tracking
  9. Check your Backlinks
  10. Mend Broken Links
  11. Run competitor Analysis
  12. Improve your content
  13. Optimise For UX Signals
  14. Improve Website Architecture
  15. Skyscraper Post
  1. Check Mobile friendliness of your website
    It’s crucial for a website to be responsive to mobile devices because with high use of mobile devices 60% of Google searches happen at mobile devices as compared to the web. It is also notable that Google has started using a Mobile-First Algorithm. Google now displays only mobile-friendly websites on mobile searches .
    You can simply check mobile responsiveness of your website with Google’s Mobile-Friendly Testing Tool .
  2. Make Sure Google Indexes ONE Version of Your Website
    Google can index all possible versions of your website sounds like great news but is absolutely sad from an SEO point of view. Supposedly, you have different versions of your website .

    http://abc.com
    https://abc.com
    http://abc.org
    http://www.abc.in

    Well these are similar looking different versions of your website that can create a chaos and affect organic traffic if indexed incorrectly by Google .

    Hence, it is important to redirect all versions of your websites to one main website for a clean indexing experience .

  3. Work on website speed
    In one of its statements, Google confirmed that the loading speed of a website is an important website ranking factor. To have your website load at a blazing speed run a speed test specially on the popular pages of your website that cater maximum traffic .

    You can start by optimising the size of photos and videos on your website followed by a clean html code. You can also check if you are using the right web hosting services .

  4. Find and Delete “Zombie Pages”

    Zombie pages are simply extra pages. All you need to do is search for your website on search console and see how many pages of your website has been indexed by it .

    You will be surprised to find many unwanted and unexpected pages in the list. That just adds up to more space, complicates the SEO process and are of no use to you .

    You may find pages like :

    Archive pages
    Category and tag pages (WordPress)
    Search result pages
    Old press releases
    Boilerplate content
    Thin content (<50 words)

    Now that you have found these additional, zombie pages that adds no value to your website, go ahead and delete them .

  5. Find and Fix Indexing Problems
    Google may not have discovered your site yet if it is brand new or has no links to it from other websites. Creating high-quality, informative, and original content is the best approach to encourage other websites to connect to you .

    It’s a good idea to prepare and submit a Sitemap to ensure Google is aware of all the pages on your site. This enables it to crawl and index pages that it would otherwise miss during its typical crawling procedure .

  6. Monitor your Organic Traffic
    Now it’s time to look at your organic traffic numbers. Go to Google Analytics to get started. You’ll be able to see how many visitors came to your site via search engines last month, as well as whether or not your organic traffic is increasing .
    Even if your graph is declining. Don’t stress and plan your further SEO operations better .
  7. Work upon On-Page SEO
    Follow these tips to increase your search engine optimization (SEO) and see your website climb the search engine rankings to the top .

    Publish content that is both relevant and authoritative.
    Regularly update your content .
    Have a site that is worth linking to .
    Make use of alternative tags .
    Optimise meta descriptions .

     

  8. Set Up Keyword Rank Tracking
    It’s now time to start tracking your SERP ranks. There are a plethora of rank tracking software available. But, in my opinion, SEMrush is the greatest out there. Why? because SEMrush is great since it tracks more than just the keywords you give it .
  9. Check your Backlinks
    There’s no denying that backlinks are still extremely valuable. In fact, backlinks correlate with ranks more than any other factor, according to our analysis of 11.8 million search results. The majority of your backlinks should originate from legitimate sources .

    You can see that the majority of my links originate from blogs and news sites that cover digital marketing and SEO, for example. However, if you observe that the majority of your links come from questionable sources, you may want to disavow those links .

    Backlink analysis can be done with Ahrefs, Majestic SEO, or Moz Pro .

  10. Mend Broken Links
    Broken links degrade the user experience, which can negatively impact your SEO. Locate any broken pages on your website that Google is unable to index. This information can be seen in Google Search Console’s Index Report .

    If not tend to, then broken links appear as problem to the Google algorithms which ultimately affects search rankings .

  11. Run competitor Analysis
    It’s now time to keep an eye on your rivals. This is how you do it: To begin, identify the most effective keywords used by your competition. SEMrush makes it simple to access this information .

    It goes without saying that if your competitors are ranking for certain keywords, you have a decent probability of ranking for them as well. As a result, they’re excellent keywords to target .

    Second, look at the top-ranking pages for those terms. After that, determine what those pages have in common. You’ll know what kind of material works best in your niche this way .

  12. Improve your content
    Google is starting to interpret material on websites better as it gets wiser. It’s not simply about how many times a keyword appears on a page anymore. It also considers the context of those keywords, such as related words and synonyms, as well as co-occurring terms and phrases. Furthermore, as previously said, Google is better equipped to interpret user queries: it tries to figure out what the user’s search intent is .

    Therefore create original and relatable content while taking into account LSI keywords .

  13. Optimise For UX Signals
    Google’s AI algorithm is called RankBrain. RankBrain, unlike the previous Google, tracks how consumers interact with your website. That is to say, in order to rank in Google nowadays, you must optimise for UX Signals. To put it another way, your content must make users happy. When you do, Google will offer you a huge boost in rankings .
  14. Improve Website Architecture
    It refers to how your website’s pages are ordered. As it turns out, the structure of your website is really significant for SEO .

    For starters, site architecture helps in the discovery and indexing of all of your pages by search engines. Second, architecture informs Google about the most significant pages on your site .

    You want your site’s architecture to be as simple as possible. From your homepage to any page on your site, it shouldn’t take more than three clicks .

  15. Skyscraper Post
    The Skyscraper Technique is used to publish a piece of content as the final step in this SEO assessment. It aids Google in swiftly locating and indexing all of your recent modifications .

    “This site is blowing up right now,” Google says when it observes a torrent of people (and links) arriving at your site. “Right now, we need to send Googlebot there.” As a result, your search engine rankings improve .